Our journey began with humble beginnings, selling mugs in 2018, we have become a brand that inspires people across different platforms. It all started with a simple idea - to bring positivity into people’s lives through inspiring phrases. We changed our name from “iPraise” to “iPhrase” in 2022, a move that symbolizes our unwavering commitment to spreading positive messages.

iPhrase, a short for "inspirational phrase," is more than just a collection of words; it's a source of inspiration that brings powerful messages to life. We believe that words have the power to inspire and transform. Whether it's a line from a Bible scripture, a moving sermon, or a personal testimony, iPhrase captures the essence of these words in a way that inspires and motivates.

iPhrase logo shows a mug with a handle in the shape of an uppercase "P" and the word "inspirational" in lowercase on the body. It represents the cozy and inviting atmosphere we would like to create.

When it came to the imagery on merchandise, flowers are our main characteristic.The vibrant hues of a rose, the bright yellow of a sunflower, and the pastel lilies all serve as symbols of hope and happiness, which also represent positivity, joy, strength, independence, peace, and calmness-- things we'd like to share to our customers.

Thereupon, iPhrase products are more than just utilizable or wearable items; they can be a valuable reminder we need in our lives. Join us on our mission to spread positivity and inspiration to the world.

Have a blessed day and enjoy shopping!